VEYND
Supporting the launch of a distinctive new activewear brand through the appointment of a commercially minded Chief Digital Officer.
Launching a new consumer brand requires leaders who can combine digital expertise with the appetite to build from the ground up.
Leadership for the next phase of growth.
Chief Digital Officer
A senior digital leader with the ecommerce, trading, marketing and merchandising experience needed to support VEYND’s launch and future growth.
Activewear with a darker point of view.
VEYND was launched by Alex, Laurent and Raphael Elicha, the founders known for creating The Kooples.
Positioned around the darker side of fitness, the brand moves beyond conventional activewear through dark tones, oversized silhouettes and more structured, fashion-led pieces.
With the concept established, VEYND needed a senior digital leader capable of helping turn a distinctive creative vision into a scalable commercial business.
Finding a digital leader who could help launch the business.
VEYND exclusively partnered with Consumer Exec to appoint a Chief Digital Officer who could help drive the next phase of the brand’s development.
The remit extended beyond managing an established ecommerce operation. The successful candidate needed to understand how digital trading, acquisition, marketing, merchandising and customer experience work together during the launch and scale-up of a consumer brand.
They also needed the confidence to operate in a fast-moving founder-led environment, where strategic decisions and hands-on implementation often happen side by side.
Alongside ecommerce leadership, VEYND required someone with exposure to marketing, merchandising and the wider digital customer journey.
An international search across scale-up and established brands.
International mapping
The search covered relevant candidates across the UK, United States and Europe, giving VEYND access to a broad cross-section of digital leadership talent.
Scale-up experience
We prioritised candidates who understood the pace, breadth and commercial demands of building within a high-growth consumer environment.
Broader digital capability
Assessment extended beyond ecommerce to include marketing, merchandising, trading and the wider commercial customer journey.
Proven activewear experience with the range to build.
The successful candidate brought experience from one of the activewear industry’s most successful scale-up brands.
Having worked in an ultra-high-growth environment, they had gained exposure across ecommerce trading and the wider digital landscape, alongside relevant marketing and merchandising experience.
“Thanks to this partnership, we found the perfect candidate.”
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Image source: VEYND