Sol de Janeiro
Supporting one of the world’s fastest-growing beauty brands with an international team build spanning sales, marketing, creative, design and consumer engagement.
Rapid international growth demands more than adding headcount. It requires leaders who can build new functions, interpret a distinctive brand and create the foundations for long-term global scale.
Building leadership capability across global markets.
Consumer Exec has supported Sol de Janeiro with appointments across the US, UK, Ireland, France, Germany and the wider international business.
Scaling without losing the energy of the brand.
Sol de Janeiro is one of the fastest-growing global skin and body brands, moving rapidly from a medium-sized business towards large-scale international prominence.
Its expansion required talented leaders capable of building new functions, translating the brand across markets and working collaboratively across European and US teams.
Creating new sales and marketing capability across Europe.
Sol de Janeiro engaged Consumer Exec to support an exclusive European team buildout, establishing new sales and marketing functions across several important markets.
We worked closely with the International General Manager to understand the commercial requirements of each role, the culture of the business and the entrepreneurial qualities required from every appointment.
The objective was not simply to secure people with impressive beauty-sector experience. Each candidate needed to understand how to build within a fast-developing organisation while protecting the personality and commercial momentum of the brand.
The successful candidates had to create structure, develop local-market capability and collaborate seamlessly with leaders across Europe and the US.
A specialist beauty search shaped around international growth.
Understanding each market
We explored the commercial priorities, team structure and cultural nuances of each geography before shaping the individual search strategy.
Specialist beauty networks
Our established beauty-sector relationships allowed us to engage proven and emerging leaders from relevant global brands and adjacent consumer markets.
Entrepreneurial assessment
Alongside functional experience, we assessed each candidate’s ability to build, adapt and succeed within a rapidly scaling international organisation.
From a European team build to continued international support.
The success of the initial European assignments established a strong relationship between Sol de Janeiro and Consumer Exec.
As the brand continued to grow, our partnership expanded to support roles across the US and international teams, creating collaborative units capable of working effectively across markets.
We have now placed almost 30 key hires, with further appointments in progress as the business continues its global expansion.
A leadership platform built for continued growth.
The partnership has helped Sol de Janeiro establish new functional capability, strengthen regional leadership and support closer collaboration across its global teams.
Almost 30 key hires
Senior and specialist appointments across multiple international markets and functions.
International markets
Search activity spanning the UK, Ireland, France, Germany, the US and wider international teams.
Continued partnership
Consumer Exec continues to support Sol de Janeiro as its organisational requirements evolve.
Building global teams for high-growth beauty brands.
Consumer Exec partners with ambitious beauty and lifestyle businesses to appoint the senior leaders needed to enter new markets, build functions and support sustainable international growth.
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