Building digital leadership for a distinctive new brand.
A senior search partnership supporting VEYND with two critical digital appointments: Chief Digital Officer and Head of Community & Influencer Strategy.
From launch-stage ambition to a broader senior talent partnership.
VEYND was launched by Alex, Laurent and Raphael Elicha, the founders known for creating The Kooples.
Positioned around the darker side of fitness, the brand moves beyond conventional activewear through dark tones, oversized silhouettes and more structured, fashion-led pieces.
As VEYND developed its proposition and digital growth strategy, Consumer Exec became a senior search partner, initially supporting the business with the appointment of a Chief Digital Officer.
That relationship subsequently expanded into a second important digital appointment: Head of Community & Influencer Strategy.
Building capability across digital growth.
Chief Digital Officer
Head of Community & Influencer Strategy
Digital leadership capable of turning creative vision into growth.
VEYND initially partnered exclusively with Consumer Exec to appoint a Chief Digital Officer who could help drive the next phase of the brand's development.
The remit extended beyond managing an established ecommerce operation. The successful candidate needed to understand how digital trading, acquisition, marketing, merchandising and customer experience work together during the launch and scale-up of a consumer brand.
They also needed the confidence to operate in a fast-moving, founder-led environment where strategic decision-making and hands-on implementation often happen side by side.
Search driven by the market, not simply the database.
Understand the ambition
We built the search around VEYND's growth strategy, founder-led environment and the digital capabilities required for the next stage of development.
Map the market internationally
Relevant senior talent was mapped across the UK, United States and Europe, spanning scale-ups and established consumer brands.
Prioritise growth experience
We focused on leaders who understood the breadth, pace and commercial realities of scaling a high-growth consumer proposition.
Assess beyond ecommerce
Assessment extended into marketing, merchandising, trading and the wider digital customer journey.
Head of Community & Influencer Strategy.
Following the successful Chief Digital Officer search, Consumer Exec's relationship with VEYND developed into a second senior appointment.
Consumer Exec subsequently placed VEYND's Head of Community & Influencer Strategy, extending the partnership into another strategically important area of the brand's digital growth.
The appointment strengthened VEYND's senior capability across community building, influencer strategy and digitally led brand development.
“Thanks to this partnership, we found the perfect candidate.”
A senior search relationship that grew with the brand.
The successful Chief Digital Officer brought experience from one of the activewear industry's most successful scale-up brands.
Having worked within an ultra-high-growth environment, they had gained exposure across ecommerce trading and the wider digital landscape, alongside relevant marketing and merchandising experience.
The relationship then extended beyond the original C-Suite mandate, with Consumer Exec also appointing VEYND's Head of Community & Influencer Strategy.
Together, the two searches demonstrate the value of developing a detailed understanding of both the business and the leadership capability required as it evolves.
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Image source: VEYND