Olivia von Halle
Supporting an internationally recognised luxury loungewear brand with two business-critical C-suite appointments across marketing and commercial leadership.
Founder-led luxury brands need senior leaders who can bring structure and scale without diluting the creative DNA that made the brand distinctive.
Strengthening commercial and marketing leadership.
Consumer Exec supported Olivia von Halle with the appointment of two senior leaders capable of helping the business continue its international growth.
A modern luxury brand with global recognition.
Olivia von Halle launched the brand at London Fashion Week in 2011 with the introduction of the Lila silk pyjama.
Since then, the business has become synonymous with luxury loungewear, combining distinctive design, craftsmanship and high-quality fabrics.
The brand has gained international attention and has been worn by figures including Gigi and Bella Hadid, Selena Gomez, Rihanna and Oprah Winfrey. :contentReference[oaicite:2]{index=2}
Leadership capable of scaling a founder-led luxury brand.
Both appointments required individuals who understood the pace and complexity of an ambitious founder-led business.
The successful leaders needed to bring sophisticated functional expertise while remaining close enough to the detail to help shape the next stage of the company’s development.
For the marketing brief, that meant identifying someone with broad international experience across brand, digital, retail, wholesale, CRM, events and campaign development. For the commercial search, international growth experience in priority luxury markets was particularly important. :contentReference[oaicite:3]{index=3}
Both searches prioritised leaders who had already helped smaller luxury businesses navigate rapid growth without losing the agility and creative energy that made them successful.
Proven growth experience across luxury and consumer.
Chief Marketing Officer
The successful candidate brought 360-degree global marketing experience spanning digital, brand strategy, retail and wholesale marketing, CRM, events and campaign development. They had also worked in founder-led, high-growth environments and helped scale a business from the low hundreds of thousands to around £20m. :contentReference[oaicite:4]{index=4}
Chief Commercial Officer
The successful CCO combined experience from global corporate luxury businesses with smaller high-growth brands, including expansion into the US and Middle East. They had also helped grow a luxury brand from £3.5m to £20m in under four years. :contentReference[oaicite:5]{index=5}
Bringing scale without losing identity.
The challenge for any successful founder-led luxury business is to introduce greater commercial and marketing capability without making the organisation feel generic.
These appointments strengthened Olivia von Halle’s senior leadership team with people who understood both sides of that equation: the discipline required to scale and the importance of protecting brand distinctiveness.
“Consumer Exec have recruited several new team members for us, including C-Suite, and we’re happy with all the appointments. We’ve always found Wayne and his team to be easy to work with, transparent and honest.”
Leadership for ambitious luxury brands.
Consumer Exec partners with founder-led, investor-backed and international luxury businesses to appoint senior leaders capable of accelerating growth while protecting the character of the brand.
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Image credit: Olivia von Halle