Building the team behind a distinctive luxury brand.
A multi-hire search partnership supporting Marfa Stance with appointments across finance, ecommerce, customer strategy, client relations and brand communications.
Scaling a founder-led luxury brand without losing what makes it distinctive.
Marfa Stance is a luxury women's outerwear brand founded by Georgia Dant, recognised for its modular approach to design and the versatility of its collections.
The brand has created a highly differentiated position within luxury fashion by combining craftsmanship, functionality and a distinctive visual identity.
As Marfa Stance developed, the business needed to add specialist capability around the founder across several areas fundamental to its next stage of growth.
Consumer Exec became a multi-hire search partner, supporting appointments across finance, ecommerce, customer acquisition, client relations and PR.
Building capability across the business.
The relationship has resulted in five appointments across functions central to Marfa Stance's continued growth.
Finance Director
Ecommerce Director
Head of Customer Strategy & Acquisition
Personal Shopping & Client Relations Manager
Senior PR & Events Executive
Specialist expertise that could strengthen the business without diluting the brand.
Each search demanded more than functional competence. Marfa Stance needed people who could operate effectively in a fast-moving founder-led environment while understanding the expectations associated with a premium luxury customer.
The assignments covered very different talent markets, from senior finance and ecommerce leadership through to customer acquisition, private client experience and PR.
Across every appointment, Consumer Exec needed to balance technical capability with entrepreneurial mindset, cultural alignment and an appreciation of the brand's distinctive positioning.
Search driven by the market, not the database.
Understand the ambition
We built each search around Marfa Stance's strategy, founder-led culture, customer and the capability required for the next stage of growth.
Map the market
Relevant talent was identified across luxury fashion, premium consumer, ecommerce, finance and customer-led businesses.
Engage exceptional people directly
Our headhunting approach allowed us to reach high-calibre candidates beyond the active market and introduce the Marfa Stance opportunity directly.
Assess beyond experience
Functional expertise mattered, but so did entrepreneurial mindset, cultural fit and the ability to operate credibly within a distinctive luxury brand.
Five appointments across critical growth functions.
What distinguishes the Marfa Stance relationship is the breadth of functions Consumer Exec has supported.
The partnership spans Finance, Ecommerce, Customer Strategy & Acquisition, Client Relations and PR & Events.
The Ecommerce Director appointment expanded the relationship further into senior digital leadership, adding capability around online growth, trading and the digital customer journey.
Each successful search has increased our understanding of the business, its founder-led culture and the type of person capable of succeeding within it.
Five appointments across very different functions, united by one requirement: every hire had to strengthen the business while feeling right for the brand.
A recruitment relationship that grew with the brand.
What began with individual searches developed into a broader relationship spanning several functions fundamental to Marfa Stance's growth.
Consumer Exec has supported the brand with five appointments across finance, ecommerce, customer acquisition, private client experience and communications.
The value of the relationship extends beyond the number of appointments delivered. Each search has built a deeper understanding of the organisation, allowing subsequent assignments to begin with greater knowledge of the culture, customer and leadership environment.
Building the leadership team for your next stage of growth?
Consumer Exec partners with ambitious consumer and luxury brands on C-Suite, Director and senior leadership appointments in the UK and internationally.
Start a confidential conversationWhere to next?
Luxury Goods & Apparel
Discover our executive search expertise across luxury goods, fashion, sportswear, accessories, footwear and premium lifestyle brands.
Related Case StudyOlivia von Halle
Supporting a global luxury brand across marketing, commercial and collections leadership.
Case StudiesExplore More Client Work
See how Consumer Exec supports ambitious consumer brands with business-critical senior appointments.
Image credit: Marfa Stance