SunGod
Supporting a high-growth, B Corp Certified challenger brand with business-critical finance, digital and general-management appointments.
High-growth challenger brands need leaders who can combine commercial discipline, creative thinking and a genuine belief in the founders’ long-term vision.
Leadership for the next phase of SunGod’s growth.
Consumer Exec has supported SunGod with three senior appointments across finance, digital and general management.
A challenger brand with global ambition.
Founded in 2013, SunGod is a B Corp Certified challenger brand operating in the global eyewear industry.
The business specialises in skiing, running and cycling eyewear and goggles, with products worn by some of the world’s leading teams and athletes.
Its partnerships have included INEOS Grenadiers, McLaren F1, SailGP, Williams Racing and England Rugby.
Finding leaders capable of driving fast, sustainable growth.
Consumer Exec was engaged to identify a Chief Financial Officer and Digital Director who could support SunGod’s high-growth ambitions.
Both appointments would sit within the management team, work closely with the founders and bring holistic, big-picture thinking to the organisation.
The search required candidates capable of combining creative commercial strategies with robust analytical decision-making.
They also needed direct experience of scaling consumer brands and the flexibility to operate effectively in a fast-moving, founder-led environment.
Successful candidates needed to share SunGod’s ambition to create better products, a better customer experience and a business that is better for the planet.
An international search across the US and Europe.
Extensive market mapping
Consumer Exec mapped relevant finance and digital leadership talent across the United States and Europe.
Scale-up capability
The search prioritised leaders who understood the commercial, operational and cultural realities of scaling a challenger consumer brand.
Values-led assessment
Candidates were assessed on their alignment with the founders’ values and vision, alongside their functional and strategic experience.
Doing business better.
SunGod’s growth ambitions are closely connected to the principles on which the brand was built.
The selected leaders needed to understand that performance and responsible business are not separate objectives, but part of the same long-term strategy.
A stronger leadership platform for continued growth.
The appointments strengthened SunGod’s senior capability across finance, digital and general management, supporting the brand as its organisational requirements evolved.
Financial leadership
Strategic and analytical capability to support sustainable decision-making and future scale.
Digital growth
Senior digital expertise aligned with SunGod’s direct-to-consumer model and high-growth ambitions.
General management
Broader leadership capability to strengthen execution across the organisation.
Leadership for high-growth challenger brands.
Consumer Exec partners with founder-led, investor-backed and international consumer businesses to appoint senior leaders capable of scaling brands without losing what makes them distinctive.
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Image source: SunGod