Marfa Stance
A multi-hire search partnership supporting one of luxury fashion's most distinctive emerging brands with senior talent across Finance, Customer Strategy, Client Relations and PR.
A distinctive luxury brand built around modular design.
Marfa Stance is a luxury women's outerwear brand founded by Georgia Dant, recognised for a modular approach that allows pieces to be adapted, layered and reconfigured.
The brand combines luxury design with versatility and longevity, using sustainably sourced fabrics from Japan and Italy and working with family-run factories in Italy.
That combination of craftsmanship, functionality and strong visual identity has helped Marfa Stance establish a highly differentiated position within the luxury outerwear market.
As the business entered a period of significant growth, the next challenge was strengthening the team around the founder without diluting the characteristics that made the brand distinctive.
Building capability across four critical functions.
Consumer Exec partnered with Marfa Stance across a diverse range of appointments, helping strengthen both the operational foundations of the business and the functions responsible for customer growth and brand engagement.
Find specialists who could support growth without compromising the brand.
Consumer Exec was appointed to identify and secure talent across several critical positions within the Marfa Stance team.
Each appointment required strong functional expertise, but technical capability alone was not enough. Candidates also needed to understand the expectations of a premium customer, the pace of an entrepreneurial business and the importance of protecting a distinctive luxury brand as it scales.
The breadth of the searches meant Consumer Exec needed to understand different talent markets while retaining one consistent benchmark: every appointment had to strengthen the business and feel credible within the world of Marfa Stance.
Functional expertise matched with luxury brand fit.
Understand the brand
We began by understanding Marfa Stance's distinctive positioning, founder-led culture, customer and growth ambitions so that each search reflected the wider business rather than just a job description.
Search specialist markets
Each role required a different talent pool, spanning senior finance, customer acquisition, private client experience and luxury PR. Searches were therefore mapped around both functional capability and relevant consumer experience.
Assess for long-term fit
Candidates were evaluated not only for immediate performance but for their ability to operate effectively within a high-growth, entrepreneurial luxury business and contribute as it continued to evolve.
Growth creates opportunity. It also makes cultural fit more important.
Founder-led luxury brands often reach a point where building greater functional depth becomes essential to the next stage of growth.
New leaders need to introduce expertise and structure without removing the entrepreneurial energy that helped establish the brand in the first place.
In luxury specifically, there is another layer. Every senior hire can influence how the customer experiences the business, how the brand is represented and how its positioning evolves.
That makes understanding brand, culture and consumer context fundamental to successful executive search.
Four appointments supporting the next stage of Marfa Stance's growth.
Consumer Exec successfully supported Marfa Stance across four strategically important appointments spanning finance, customer, growth and communications.
Together, the hires strengthened the infrastructure surrounding the founder while adding specialist capability to areas central to the brand's continued development.
The partnership demonstrates the value of approaching leadership recruitment within luxury as more than a functional exercise. Expertise matters, but so too does finding people who understand the customer, the culture and the brand they are joining.
appointments across Finance, Customer Strategy, Client Relations and PR & Events.
Scaling a luxury or premium consumer brand?
Consumer Exec partners with founders and leadership teams to identify senior talent who bring the expertise required for growth while understanding the brand, culture and customer experience that need to be protected along the way.